Applied Financial Planning, Inc. is an Irvine, CA tax and accounting firm serving Southern California. The firm focuses on tax planning and preparation, with services for individuals, businesses, estates and trusts, and taxpayers dealing with IRS audit representation or non-filed tax returns.

The firm also provides bookkeeping services and audit services for business owners, executives, and independent professionals. Its public materials describe AFP Taxes as licensed in California and focused on taxes, bookkeeping, and audits, with client resources that include a client portal, tax center materials, guides, newsletters, and financial calculators.